Innovation of Business

and the
Business of Innovation™
 
Gary Lundquist

Gary Lundquist

Professional Agent of Change


Innovation Catalyst


InnoKits Deveoper™

 Takes only occasional contracts now.

 Quick View: Change will never, ever again be as slow as it is today. The only way to manage change is with change. As a professional agent of change Lundquist …

Catalyzes innovation decisions and energizes commitments to action.

Empowers technical professionals with proven processes for justifying funding and accelerating progress.

 Augments technology strengths with focused strategic and product marketing.

Helps innovation teams re-think processes for addressing opportunities.

Advises management on business strategies.

Increases return on investment in business and product innovation.

As a Ph.D. scientist turned marketer, Lundquist brings a collaborative approach to business. As an INC 500 entrepreneur, he brings experience in both success and failure. For over 25 years, he has made it his mission to help innovation teams and other professionals to avoid pitfalls set up by ordinary innovation cultures. He understands ongoing needs to adapt to changes in organizations, products, and markets.

Normal advisors advise, yet professionals love to test hypotheses – a setup for conflict. Lundquist asks questions, instead, and develops wide ranges of answers– a setup for collaboration. His questions range from technology to stakeholders to mission and brand. He synthesizes answers into coherent, multifaceted statements of Strategic Identity. At business levels, he continues with Strategy and Culture. Today he promises to:

Drive innovation productivity with a strategic focus on both need satisfaction and brand development.

Deliver consistent increases in the win-win value of relationships between his clients and their customers, investors, and other stakeholders.

Enable innovation teams to justify innovation investments.

Ensure reliability of both revenues and brand equity.

Change will never, ever again be as slow as it is today. The only way to manage change is with change. As a professional agent of change Lundquist... 

Catalyzes innovation decisions and energizes commitments to action.

Empowers technical professionals with proven processes for justifying funding and accelerating progress.

Augments technology strengths with focused strategic and product marketing.

Advises management on business strategies.

Increases return on investment in business and product innovation.

As a Ph.D. scientist turned marketer, Lundquist brings a collaborative approach to business. As an INC 500 entrepreneur, he brings experience in both success and failure. For over 20 years, he has made it his mission to help innovation teams and other professionals to avoid pitfalls set up by ordinary innovation cultures. He understands ongoing needs to adapt to changes in organizations, products, and markets.

Most consultants advise, yet professionals love to test hypotheses – a setup for conflict. Lundquist has developed processes based on asking questions and seeking wide ranges of answers – a setup for collaboration. His ToolKits are based on questions that range from technology / business to stakeholders to strategy, culture, and communication. He synthesizes answers into coherent, multifaceted statements of Strategic Identity. Today he promises to:

Drive innovation productivity with a strategic focus on both need satisfaction and brand development.

Deliver consistent increases in the win-win value of relationships between his clients and their customers, investors, and other stakeholders.

Enable innovation teams to justify innovation investments.

Ensure reliability of both revenues and brand equity.

Contact Lundquist at www.Market-Engineering.com or at the blogs.

Business Innovation: Founded a software business and helped grow it from zero to $10 million/y in six years, achieving nearly 100% global market share, and earning a place on the INC 500.

 Product Innovation: Defined and introduced seven products in 15 months in formal product launches as a strategy for licensing technologies from a major industry R&D lab. All were licensed.

 Business/Product Innovation: Developed 3 brands w/ competitive strategies, then helped launch a new corporate image and two new products using new trade-show presence, collaterals, and sales.

 Profitable businesses 

Powerful products

 Shorter time to market

Launch with high impact

Rapid market acceptance

Lower cost of sales

Stronger customer loyalty

Higher brand equity

Durable advantage.

 

Your best investment – delivering minimum
10-to-1 annual returns

 

Decision synthesist – enables rapid team progress… by asking questions.

 Productivity catalyst – doing the right things plus doing things right.

 Innovation accelerator – from lab to market to customer satisfaction.

 Product and brand manager – for value, preference, and loyalty.

 Strategist and strategic marketer – for powerful economic impact.

 Business leader – alignment on goals, commitment to strategy.

 Executive officer – responsible for bottom-line results.

  

PRESIDENTMarket Engineering, Inc. - 1989-2012

For clients: Optimizes the opportunities and potential of innovation teams. Advises management on growing ROI via business and product innovation. Enables teams to market their potential to management, customers, investors, and allies. Improves funding, development, transition, launch, and branding. Does process facilitation, reporting, collaborative confirmation, delivery of results, and debriefing. Addresses both internal and commercial relationships.

 Business Innovation: Leads teams that define and design (or re-design) businesses and their brands. Leads teams seeking investment, revenues, and partners.

 Product Innovation: Leads teams that define and design new products by creating detailed, multi-faceted, value-driven visions as bases for planning and implementation. Does market research to ensure quality of innovation decision making.

 Branding: Leads teams that define value promises and create market buy-in to those promises.

 Technology Transfer: Applies product marketing to justify investment in movement of technology within and across corporate boundaries (both industry and federal labs).

 Marketing Communications: Uses strategic and product marketing results to develop powerful, persuasive audience-centered communications – written, print, verbal, website, and electronic.

 Successes include: Business and product innovation, business and product launches, branding and re-branding campaigns, funding campaigns, technology commercialization, and technology transfers.

 

For Market Engineering ToolKits: Develops and markets innovation toolkits branded as InnoKits™. Has updated InnoKits to serve licensees… a change from consulting.

 For Market Engineering: Does marketing, relationships, negotiation, clarification of deliverables, and client team building. Serves clients from start-up to Fortune 50 in a range of industries and government.

 

For InnoSearch Colorado (a business unit now shut down.) Defined, developed, and launched this searchable directory of innovation resource providers. Established InState Outsourcing™ to keep jobs in Colorado. Established Cooperative Sponsorship™ to provide financial support for professional associations willing to help grow the directory. Defined identity, set goals, and implemented strategies to build a viable network and grow a cohesive Community of Innovation in Colorado.

 

For Colorado Innovation Summit (a business unit) – 2003-2004. Defined, developed, and launched this conference. Developed a guiding strategic identity of target market, customers to serve, needs to meet, benefits to deliver, competitors, uniqueness to develop, positioning, desired image, perception gaps to close, brand to develop, and mission to serve.

 Set six goals, defined 30 distinct objectives, and integrated 36 complimentary strategies and hundreds of tactics into project management. Recruited (with persuasive marketing) advisors, core team, sponsors, speakers, exhibitors, cooperating organizations, and attendees.

 

Client Stories: See below and at www.Market-Engineering.com/about_client.shtml.

 

VICE PRESIDENT, EXPLORATION TECHNOLOGY Sierra Geophysics - 1982-1988.

 Was the visionary leader in turning this engineering firm into a software company serving global markets. Helped grow the company from six to 150 people. During this time, evolved from science to business management to corporate marketing.

 Created, grew, and managed a dynamic business unit which developed a group of durable software products that have had nearly 100% market share for over 25 years.

 Stimulated revenue growth from zero to $10 million in six years, helping the company earn a position on the INC 500.

 Expanded products beyond the initial line while maintaining a niche focus, minimizing competition.

 Opened and developed markets in the U.S., Canada, Europe, Australia, Japan, China, and South America, and developed win-win alliances for both joint development and cooperative marketing.

 Developed all corporate and product collaterals and worked on award-winning campaigns that changed the way an entire industry advertised.

 Led user-group meetings in Houston and London and spoke to audiences all over the world.

 ADDITIONAL EXPERIENCE AND ACCOMPLISHMENTS                                                                       

 Researcher, University of Colorado. Earth science to detect underground nuclear explosions

 Geophysicist, Amoco, Houston, TX. Exploration for oil and gas

 Speaker: To those seeking to lead purposeful change in business and technology

 Author: Marketing for Survival, Technology and the Agents of Change, The Marketing Touch Your Marketing Mindset, and The Five Principles of Value Driven Companies,

 Associations: Society of Exploration Geophysicists, National Speaker’s Association, Product Development Management Association (cofounder of Colorado Chapter), Technology Transfer Society (cofounder of Colorado Chapter)

 

EDUCATION

Ph.D., Geophysics; University of Colorado 

MS, Geophysics; Pennsylvania State University 

BA, Geology; University of Colorado

The school of hard knocks.

 



 

 

 


 


 



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